Each recipe is created via easy to use creator (with features like ingriedients autocompletion) and shown in standarized markup, valid with hRecipe format or format (you can decide which one you prefer). When recipe information is marked up in web pages, Google may use that information to show rich snippets for recipe results, and for inclusion in Google with Recipe View.

Check these example is a collaboration by Google, Microsoft, and Yahoo! to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on webpages and provide richer results.
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hRecipe is a simple, open, distributed format, suitable for embedding information about recipes for cooking in (X)HTML, Atom, RSS, and arbitrary XML. hRecipe is one of several microformats open standards.
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It’s also responsive theme, it means that it will adapt to the device it’s viewed on. Let’s imagine situation when visitor of your blog really wants to make your recipe, but he don’t have a printer. With CookingPress he can just open it on iPad or iPhone, and take it to kitchen. Recipe will adapt to browser size, and he will see just things that are important to him. And even more, each ingriedient and instruction (if it’s a list) has checkbox next to it. Just touch it, click it, and mark it as done!

Adding recipes is easy, check screencast

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